To extend the Xmas Fever campaign beyond TV, Orange transformed its stores into immersive playgrounds designed to entertain rather than sell. From the Xmas Fever Mirror—a connected AR experience turning visitors into festive characters and generating massive social sharing—to the flagship Opéra façade, where passersby stepped into dancing performances via interactive screens, retail became a living Christmas tale. Orchestrated by We Are Social, Orange’s stores evolved into true content hubs, blending utility, playfulness, and cultural relevance—turning shopping into a memorable, shareable experience.

agency: We Are Social | art direction: fernando rosas | creative direction: thomas guilhot | production: makemepulse