For the holiday season, Orange set out to create something no one else could. Together with Snapchat, we brought Christmas to life through the very first virtual Christmas tree, powered by a custom AR lens developed for the occasion. Deployed across more than 650 stores throughout France, the experience transformed smartphones into festive gateways—placing the Christmas tree everywhere, from our screens to our hearts.

agency: We Are Social | art direction: fernando rosas | creative direction: thomas guilhot | production: makemepulse