During La Nuit SFR Live, SFR set out to create a truly unforgettable moment at the intersection of music and technology. We delivered the world’s first DJ set controlled simultaneously by a smartphone and by robots, all connected live through the power of SFR 4G. A bold, futuristic performance turning connectivity into a live experience—best seen to be believed.

agency: Saatchi&Saatchi | art direction: fernando rosas | creative direction: yannick minvielle/pierre viallaneix