To engage a 18–25 audience, Hello bank! launched a digital brand content campaign rooted in humor and cultural insight. Partnering with the iconic YouTubers collective Golden Moustache, we created a series of short films set in the early ’90s, humorously revisiting life before the internet and the limits of mobility at the time.

The campaign unfolded across ten videos: five initial films followed by five crowd-inspired episodes built from stories shared by the audience on Twitter. A dedicated website extended the experience with curated mobile apps and blogger interviews exploring life on the move. A participatory, social-first ecosystem designed to turn nostalgia into engagement—and conversation into content.

agency: We Are Social | art direction: fernando rosas | copywriting: guillaume clarke | creative direction: thomas guilhot | production: golden moustache