For the launch of the Broadway movie adaptation In the Heights, we designed an immersive experience inspired by one of the film’s most iconic moments: the gravity-defying wall dance. Partnering with a technical studio, we recreated the scene using a large-scale LED screen, allowing influencers to step inside the movie and reinterpret the choreography in their own way. A bold fusion of storytelling, technology, and cultural relevance—crowned by a Clio Awards win.

agency: We Are Social | art direction: fernando rosas/jean-françois ballé | copywriting: alexandre boutry | creative direction: thomas guilhot/nicolas dumenil