The iconic American pizza returns with an unexpected collaboration.
Pizza Hut, together with Socialy, launched a culture-driven campaign combining a limited-edition pizza, rap, and augmented reality. By scanning a QR code on the box, consumers unlocked an exclusive AR mini-concert, where BØSH appeared in 3D to perform “Gringa”. A bold way to bring Pizza Hut into the rap game and connect with its core audience.

agency: Socialy | art direction: fernando rosas | creative direction: fernando rosas / benjamin bricard | production: scope digital