To launch its new premium range, Renault created a pan-European TV commercial celebrating those who refuse to follow the rules. People who built their own path by thinking differently, making bold choices, and stepping outside the expected. Because when you reach the top of your life your way, why would you ever start doing things like everyone else?

agency: We Are Social | art direction: fernando rosas | copywriting: leo palti | creative direction: thomas guilhot | production: frenzy