Building on the TVC for Armani Beauty’s Sì fragrance, I created a series of social media assets designed to extend its core message: finding the courage to say yes. A story about that single, decisive moment where everything can change—when life shifts simply because you dare to leap into the unknown.

agency: We Are Social | art direction: fernando rosas/lucile araud | creative direction: thomas guilhot | TVC: Carlotta Manaigo