A high-end Instagram content shoot for Hugo BOSS Fragrances, centered on BOSS Bottled Infinite, featuring global icon Chris Hemsworth. A cinematic and refined visual approach designed to elevate the fragrance’s narrative, blending modern masculinity, effortless elegance, and international appeal across social platforms.

agency: We Are Social | art direction: fernando rosas | creative direction: thomas guilhot | photographer: samuel lehuede/fernando rosas