Peace and Sport launched the global digital campaign #WhiteCard to raise awareness of the power of sport as a force for peace. To amplify its reach, a participatory challenge invited people to spell the word PEACE through hand gestures—led by Didier Drogba and relayed by the Champions for Peace.

A simple, viral gesture that gave new momentum to the campaign and amplified its message of unity—resonating powerfully in today’s global context.

agency: Socialy | art direction: fernando rosas/ricardo garcía | creative direction: fernando rosas/benjamin bricard