A legendary race transformed into a season-long saga. Six qualifiers. Three finals. One world championship.

WE crafted a bold visual and narrative universe for Le Trot, inspired by the language of great TV series. Each race became an episode, revealed through an epic, cinematic art direction—where intensity builds, tension rises, and French trotting champions are elevated to the rank of modern-day heroes.

agency: Socialy | art direction: fernando rosas | creative direction: fernando rosas/benjamin bricard | production: feelgood