To amplify the launch of the new Sandero, we designed a unique, custom-made selfie stick that allowed families to frame the entire crew—car included—in a single shot. More than a gadget, it became a storytelling tool, highlighting the Sandero’s design while capturing the landscapes and moments it enables along the way. A simple, human idea created to showcase freedom, togetherness, and everyday adventure—by Dacia.

agency: We Are Social | art direction: fernando rosas/faly valery | copywriting: marion bouchez | creative direction: thomas guilhot